Premier Jour Lingerie:
Get your sexy on!
YOU WANTED TO KNOW
I love lingerie. I love lacy bras, sexy camis, bustiers Ė basically, I love all things lingerie that are cute-spiced with a little naughty!
When I received an e-mail about Alicia Vianga Ė the owner and certified bra fitter of Premier Jour Lingerie Ė I quickly perused her website. Visions of luxurious lingerie danced on screen! Victoriaís Secret has nothing on her! I decided then and there that I must meet her. After a few e-mails, that became a reality.
I set out to meet her on a blistery, snowy afternoon. I walked into her quaint lingerie boutique located in the heart of Little Italy, and was greeted with the biggest smile and the cheeriest hello. We introduced ourselves and she graciously took my coat and told me that I was going to have a bra fitting.
Iíve been fitted in the past (well according to Alicia, it wasnít a REAL bra fitting!), but Alicia insisted that I go through the whole bra fitting experience for the interview.
Okay grrls, Iím not going to lie, I really wasnít in the mood to get fitted. I am shy at times, and I felt a little nervous showing my girls to a total stranger. Lame, I know!
Alicia walked me over to a very spacious and glamorous fitting room adorned with sky high stilettos, some peek-a-boo negligees and an ornate chandelier. The room wasnít intimidating at all. It was designed to let your inner sex kitten escape!
Alicia and her staff brought me a multitude of bras to try on. It was at this time that Alicia informed me of my real bra size, and she even showed me how to properly put on a bra. For years I was not only wearing the wrong size, but Iíve been putting it on incorrectly! Yes, I am soooo very grateful for this bra fitting.
After I tried on beautiful bra after beautiful bra, I began to feel sexier and I absolutely loved the way I looked. I kept staring at myself in the floor length mirror. Damn, I looked and felt hot!
Once I was able to tear myself away from the mirror, I was more than happy to interview the woman who made my girls look so damn good!
What inspired you to open a lingerie boutique?
I was inspired years ago. One day a friend came to my workplace saying, ďAlicia, I have to show you this! I have to show you this!Ē
We went to this fantastic lingerie boutique and I was shocked that lingerie came in colours other than black, beige and white. I was awestruck over the beautiful pieces. I wanted to purchase the boutique but decided against that and decided to open my own.
I spent a good eight years studying and researching. I travelled to Paris...London.
I believe that women need to have fantastic foundation pieces. I, like most women, wore beige, black and white and nothing of quality. I wanted my boutique to be different, and I wanted women to have different bras, and to feel really good when they are wearing it. It was all about quality.
Your pieces are like works of art. How do you choose which pieces you want to sell in your boutique?
When I look at the bra or feel the bra, itís more about something that I would want to wear for myself. I sometimes think about my clients. ďShe would love this!Ē It also has to be something that is different. Something that will make a woman feel sexy and beautiful.
I think about the body shape, the colour of the skin, I think about what they are going to wear with it. Like you said, they are works of art. They are pieces that you want to show!
What type of shopping experience do you want your clients to encounter?
It is really important to me that they feel at homeÖthey feel welcomed. I want my clients to feel comfortable with her clothes on and when her clothes are off. I want a woman to feel like a woman.
What services are available at Premier Jour?
Itís mainly a personal bra fitting boutique. Anyone who walks out of here is pretty much fitted. Itís not a service that you pick up something and walk out. We try to make sure that everything is tried on and make sure itís the piece that you want. We also do gift wrap, bridal registry, gift suggestions and a girlsí night out.
Whatís the girlsí night out?
Itís where you bring a couple of your friends and everyone is fitted. The boutique is closed for a couple of hours and everyone tries on various bras. You see the shy girls become bolder when they are wearing sexy lingerie.
How important is it to get a bra fitting?
Itís essential because every bra is different. Every body type is different. Our bodies change through age, weight gain, weight loss, babies, stress. It is essential to get a bra fitting every six months. Your bra doesnít stay the same.
How long should you keep a bra?
It depends on how many bras you own. I believe that women should have at least six bras in their wardrobe. Six good bras! Six will last you about a year. Donít hang on to them. Send them to bra heaven! They donít last forever.
Why should a woman buy lingerie for herself?
Why shouldnít she?
That last statement completely summed up our interview. We should buy things of quality that reflect our own self image. Donít settle for less in anything you do! So go out there girls and buy some cute bras! ¤ Michelle
To view Alicia's lingerie ranging in sizes from 28-48 and cups A-H, visit Premier Jour Lingerie at 1288 St. Clair Avenue West, Toronto, Ontario. Also, check out her website at www.pjlingerie.com.